SEO ROI calculator
Estimate the monthly and annual revenue value of your SEO traffic, and the return on what you spend to get it.
What SEO traffic is worth
Organic traffic compounds over time; this values a steady-state month once your target ranking is reached.
Indicative estimate based on your inputs. Real results depend on keyword intent, ranking positions and how well the site converts.
How the SEO ROI calculator works
SEO is easy to justify once you translate traffic into revenue. This calculator takes your target monthly organic visitors, multiplies by your conversion rate and average order value to get monthly revenue, then annualises it and compares it against your monthly SEO spend to show your return.
The result is a steady-state view: it shows what a typical month looks like once you have reached your target rankings. Because organic traffic compounds and keeps working after the spend stops, the true long-term return is usually higher than a single month suggests.
For most SMB websites 1-3% is realistic for organic traffic, so 2% is a sensible default. Ecommerce and lead-gen sites vary widely, so use your own analytics figure if you have one.
Turn SEO traffic into a site that converts
Traffic only pays off if your website turns visitors into customers. web1o builds fast, search-friendly sites designed to rank and convert. See how we can help.