Free shipping threshold calculator
Enter your average order value, margin, and shipping cost to get a free-shipping bar that nudges bigger baskets while still covering your costs.
Your free-shipping bar
Set the bar around 20–35% above your current average order so it nudges shoppers toward bigger baskets without eating your margin.
Indicative estimate based on your inputs. Test the threshold live and watch average order value and conversion before locking it in.
How to set a free-shipping threshold
A free-shipping threshold is the order value at which you stop charging for delivery. Set it too low and you give away margin on orders that would have converted anyway; set it too high and shoppers abandon their carts. The sweet spot sits just above what people already spend, so the offer pulls the average basket upward.
This calculator suggests a bar around 30% above your current average order value and rounds it to a clean number. It then checks the gross margin you would earn at that order size against your real shipping cost, so you can see at a glance whether the free-shipping order still pays for itself before you promote it.
Around 20–35% above your current average order value works for most stores. Close enough that shoppers feel they can reach it by adding one more item, but high enough to lift the basket. This tool defaults to roughly 30% and rounds to the nearest €5.
Turn the threshold into higher-converting checkout
A smart free-shipping bar only works if your store surfaces it at the right moment. web1o builds fast, conversion-focused ecommerce sites that show progress toward free shipping and nudge bigger baskets.